Frost and Sullivan released results from its “Top End User Priorities in Digital Transformation, Global, 2019,” which measures current use and future decision-making behavior toward Information Technology and communications and monitors the status of digital transformation. For those evaluating IT spend, Frost and Sullivan found that improving customer experience, digital presence and sales and marketing effectiveness were the three major drivers for IT/Telecom investment.
Other key findings include:
- The retail (44%) and transportation (43%) sectors are ahead of others in their digital transformation.
- More than two-thirds of companies feel that the sales and marketing department will be the most impacted department by their digital transformation.
- Enhancing customer experience, digital presence, and sales and marketing effectiveness are the three major drivers for IT/telecom investment over the next two years.
- Improving operational efficiencies is a top priority in Asia-Pacific and Latin America, while upgrading customer experience and satisfaction is the most important corporate goal in North America and Europe for 2020.
- Malware (41% of companies) remains the greatest security threat, followed by security misconfiguration and hacking. Malware is common in both smartphone and desktop platforms.
- Internet of Things is being used by 65% of companies. Almost 42% of organizations are developing IoT through a third-party service provider. Government is the predominant developer of IoT in-house.
- IT and communications, finance, banking, and insurance are the top industries implementing artificial intelligence.
- Cost of integration remains a major setback for the adoption of new digital technologies.
Leave a Reply